La quinta motor inns developed a computer model to help predict the

Question No 9.68La Quinta Motor Inns developed a computer model tohelp predict the profitability of sites that are being consideredas locations for new hotels. If the computer model predictslarge profits, La Quinta buys the proposed site andbuilds a new hotel. I f the computer model predicts small ormoderate profits, La Quinta chooses not to proceed withthat site (data extracted from S. E. Kimes and 1. A.Fitzsimmons, “Selecting Profitable Hotel Sites at La QuintaMotor Inns,” Interfaces, Vol. 20, March•-April 1990.pp. 12-20). This decision-making procedure can be expressedin the hypothesis-testing framework. The null hypothesis isthat the site is not a profitable location. The alternativehypothesis is that the site is a profitable location.a. Explain the risks associated with committing a Type Jerror in this case.b. Explain the risks associated with committing a Type Ilerror in this case.c. Which type of error do you think the executives atLa Quinta Motor Inns want to avoid? Explain,d. How do changes in the rejection criterion affect the probabilitiesof committing Type J and Type II errors?

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