“just clean your hands” (persuasive message with visual)

Background and Assignment  

Using the information and exhibits from the “Just Clean Your Hands” case study, write an essay (MLA format) of up to 1200 words that persuades Student Nurses and Volunteers to increase their rate of hand-washing compliance. This must also include a 75-word memo of transmittal to Sarah Noble, telling her what you are sending her. Presumably, she will shape your essay into a pamphlet that will be included in welcome packages for new workers.  

You will be graded on style, grammar, clarity, organization, accuracy, and concision, and also on the persuasiveness of your argument. Consequently, you should consider these questions: which points from the case will be most convincing and most relevant to your target audience? How will you catch your audience’s attention? How will you structure your body paragraphs for logic, coherence, and readability? What tone should you adopt? How will you appeal to ethos, pathos, and/or logos? Which of the three should you emphasize?   
You must also create a visual to accompany your essay:  

Option 1: Design a small promotional poster for the “Just Clean Your Hands” program. Your poster should include a memorable balance of text and image, adhering to the principles of good document design discussed in lecture and our text. If you use any images that are not yours, you must provide the source under your poster. 

Option 2: Using information from the case study (or from recent and relevant research), create a graph which dynamically and memorably illustrates one of your main points. You must effectively integrate this graph into the body of your essay.

Resources:  Locker/Findlay Chapter 4 and Unit 6 lecture notes; Units 7 and 8 (readings and lecture notes); Assignment Case: “Just Clean Your Hands”  

Primary Audience for Assignment #2: Student Nurses and Volunteers at LHSC; Sarah Noble  

Assignment Format: essay (MLA format) with visual (graph or small promo poster) and memo of transmittal  

IMPORTANT NOTE: if you use ANY material from the case (or other sources), you MUST cite it properly. All direct quotations MUST be in quotation marks, followed by a citation; paraphrased passages must include a clear reference to the source  

Word Count:  up to 1200 words for essay and memorandum

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