You will evaluate an annual report of an organization’s financial and operational standing, for fiscal year 2017, and present your findings to a group of prospective stockholders. Your job is to give an objective overview and then tell the audience whether they should buy stock in the company and why or why not.
Your task is to examine a company’s Annual Report (not the 10-K form – though you can consult this document for data to prove your arguments about profitability or financial loss) and present an objective and straightforward analysis of the organization’s finances and operations for the 2017 fiscal year. You will need to focus on the facts and look beyond the marketing messages in your assigned Annual Report. Data Interpretation: you’ll need to communicate all financial data upon which you report in a way that is easily understandable for a general audience. Help your audience understand the logic behind the numbers you are analyzing.
Prepare PPT slides to complement your clear and engaging oral explanations of:
Do not ‘copy-and-paste’:
You must do the hard work of analyzing the company’s true financial standing and present your data in your own simplified charts. Do not copy financial charts or visuals from the annual report, or use images to merely decorate your presentation. Exception: you may use persuasive visual material from the annual report to illustrate points about profitability (for example, some data deliberately emphasized, other data de-emphasized to create a different picture of the company’s finances).
Use plain language:
Explain the numbers behind the financial analyses you are featuring in your presentation. Please do not merely rely on colorful charts to explain your analysis. Let your audience know how you derived the data that is illustrated in your charts and what it means. Feature this plain language in your PPT using the 6 by 6 rule (see below).
Note about Team Dynamics:
Please note an important grading criterion that didn’t apply to your earlier, solo presentations this semester: “Team dynamics present and team is well rehearsed; seamless transitions and team is conscientious of each other’s speaking turns.”
Your grade will depend on you demonstrating in your presentation that you and your partner(s) have spent time practicing and preparing together.You should plan transitions between each other and have conversational rapport as you present.Your presentation will be less engaging if you simply divide your content into a first half and second half, never showing your audience any practiced team dynamics.Learning to execute a cohesive team presentation will be valuable for your upper level courses (especially capstone courses) and your career.
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