Consumer Behavior Marketing 3

Question Description

TOPIC 1:

Let’s explore what the Consumer Decision Process is by examining a recent purchase that you have made. This should be a purchase that involved (in some detail) each of the five stages. This means it’s a past purchase (because you need to reflect on the last stage; Postpurchase). Organize this part of your post using these specific headings:

a) Problem Recognition

b) Information Search

c) Alternative Evaluation

d) Purchase

e) Postpurchase

Within each heading take us through this single purchase experience. USE CONCEPTS from the readings (placing the concepts in bold), to describe some of your observations. Here are some required concepts that should be used for each of the above:

Problem Recognition: What is the desired state? What is the actual state? (use brands to describe these states). Identify the major motive/need that is underlying this purchase.

Information Search: Did you conduct Internal Search? External Search? or both? Identify and give examples of the type of search to support.

Alternative Evaluation: What evaluative criteria for the purchase did you identify? Was there a difference between Salient and Determinant attributes? What brands existed in your evoked set?

Purchase: In the readings there were considerations and influences for the purchase stage. Identify the ones that influenced your choice of how to buy the product.

Postpurchase: Are you satisfied? Ideally, the actual state and desired state put forth in Problem Recognition should come together (hope becomes reality). In other words, did this purchase solve all your needs AND did the product/brand live up to it’s promises. Last, did you suffer any Cognitive Dissonance (Buyer’s Remorse)?

TOPIC 2: Identify the LEVEL of Involvement from the purchase explored above. Explain (in detail) why you advocate that specific level.

TOPIC 3: Identify the Problem Solving Method. Was it Extended, Limited or Routine (support and explain why)?

TOPIC 4: Identify a purchase that you decided NOT to go through with (see the concept “No Consumer Action” in the reading). What are the reasons (see the concepts)?

Please respond to all Topics in one main thread. Use paragraph form to respond. Do not repeat a brand/product category that has been previously used in a peer posting. Better responses include citations (end/foot notes) from the readings. Outside research is strongly encouraged just be sure to cite within the text response and provide the whole citation entry at the bottom of the post.

Get 20% Discount on The assignment
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on The Assignment

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

EssayBrill has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.

Essays

Essay Writing Services

At EssayBrill, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.

Admissions

Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.

Editing

Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.

Coursework

Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.