Consumer Behavior Marketing 2

Question Description

Based on the readings (from the course text, the content area where you will find resource links “start here” and Week 2 Learning Resource list), complete the questions below. Utilize headings to organize your responses. Research outside sources, cite within your text answer and then fully cite the source at the bottom of your response. Discussion this week center around two topics: Market Segmentation (which should be review from Principles of Marketing) and learning about Consumer Behavior Research methods.


Identify the four bases of Market Segmentation and give three market segmenting variables that demonstrate each of the four bases along with an example of each of the variables uses (brand or product category). The example for each variable should demonstrate a heavy use of such variable in terms of a specific brand/product category (choose best examples that predominately uses the segmenting base to market their offering). Please organize the response by base and list the variables appropriate under each base heading. Do not repeat peer examples. Comment on a classmate’s post and use at least one (1) reference.


Based on the article found in the Learning Resource tab of the classroom entitled “How Companies Learn Your Secrets” answer the following questions in order.

a) What surprised you the most about the article?

b) Which approach to Consumer Behavior Research is being used? Why?

c) What type of question was used to retrieve most of the data (open-ended or closed-ended)? Using the article, author two examples of closed-ended questions (no dichotomous allowed) and two examples of open-ended questions that may be added to a follow-up study to the one in the article (think of these on your own). Be sure to include scales and proper format for the closed-ended questions.

d) Do you think this type of research is insightful and worth the money?

Need help developing closed-ended questions for c)? Take a look at this MS PowerPoint that has been put together- hope you find it helpful!

/content/enforced/236161-M_006191-01-2175/UMUC Closed Ended Questions Powerpoint Presentation.pptx………

Get 20% Discount on The assignment
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on The Assignment

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

EssayBrill has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At EssayBrill, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.