Consumer Behavior Application Paper

Question Description

Please read the attached article (“It’s Good Enough For Me”) and then respond, in essay format, to the questions below. Your paper should demonstrate knowledge and understanding of Chapter 3 (Segmentation), Chapter 5 (Personality), Chapter 6 (Perception), Chapter 7 (Learning), and Chapter 9 (Communication) as well as any other concepts discussed this semester.

1. After reading this article, in your opinion, is micromarketing (or niche segmenting) in the children’s television show domain an effective use of target marketing? Why or why not?

2. After reading this article, in your opinion, is micromarketing in the children’s television show domain ethical? Why or why not?

3. From a learning perspective, how do these current child-focused television shows utilize the principles of classical conditioning, instrumental conditioning, and observational learning, respectively? Provide a specific example from the article of each. Be sure to explain how the example represents the instrumental conditioning or observational learning.

4. As noted in the article, “…what really unifies these shows is how strongly their satisfactions echo those of legal procedurals.” The author draws parallels between adult shows like “Law & Order,” “The Shield,” and “Dexter” and current children’s shows like “Wonder Pets,” “Yo Gabba Gabba,” “Ni Hao, Kai-Lan,” and “Phineas and Ferb” in that their plot line is linear. What can these current child-focused television shows teach children about the communication process? Describe and provide an example using a communication model discussed in Chapter 9.

5. Describe how current children’s television shows (again, using one of the shows mentioned in “It’s Good Enough For Me” or another one) can teach children to avoid irrational decisions by highlighting the role of perception (i.e., selection, organization, and perception) in decision-making. You can provide an example of plot line (real or make believe) that demonstrates how effective perception can lead to the avoidance of irrational decisions.

ADDITIONAL:

§The body of the paper should be approximately 5-6 (double-spaced) pages in length. Use APA style.

Get 20% Discount on The assignment
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on The Assignment

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

EssayBrill has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.

Essays

Essay Writing Services

At EssayBrill, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.

Admissions

Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.

Editing

Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.

Coursework

Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.