Consumer Behavior Application Paper

Question Description

Please read the attached article (“It’s Good Enough For Me”) and then respond, in essay format, to the questions below. Your paper should demonstrate knowledge and understanding of Chapter 3 (Segmentation), Chapter 5 (Personality), Chapter 6 (Perception), Chapter 7 (Learning), and Chapter 9 (Communication) as well as any other concepts discussed this semester.

1. After reading this article, in your opinion, is micromarketing (or niche segmenting) in the children’s television show domain an effective use of target marketing? Why or why not?

2. After reading this article, in your opinion, is micromarketing in the children’s television show domain ethical? Why or why not?

3. From a learning perspective, how do these current child-focused television shows utilize the principles of classical conditioning, instrumental conditioning, and observational learning, respectively? Provide a specific example from the article of each. Be sure to explain how the example represents the instrumental conditioning or observational learning.

4. As noted in the article, “…what really unifies these shows is how strongly their satisfactions echo those of legal procedurals.” The author draws parallels between adult shows like “Law & Order,” “The Shield,” and “Dexter” and current children’s shows like “Wonder Pets,” “Yo Gabba Gabba,” “Ni Hao, Kai-Lan,” and “Phineas and Ferb” in that their plot line is linear. What can these current child-focused television shows teach children about the communication process? Describe and provide an example using a communication model discussed in Chapter 9.

5. Describe how current children’s television shows (again, using one of the shows mentioned in “It’s Good Enough For Me” or another one) can teach children to avoid irrational decisions by highlighting the role of perception (i.e., selection, organization, and perception) in decision-making. You can provide an example of plot line (real or make believe) that demonstrates how effective perception can lead to the avoidance of irrational decisions.


§The body of the paper should be approximately 5-6 (double-spaced) pages in length. Use APA style.

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