Consumer Behavior 21

Question Description

1-Read Chapter 11 of your textbook along with the Deloitte Report,“Navigating the New Digital Divide: Capitalizing on Digital Influence inRetail.” Then, discuss how businesses can leverage information on howconsumers use technology and social media to enhance businessperformance and increase sales. Provide at least one specific examplefrom your own experience to illustrate your point. Your initial postmust be a minimum of 300 words and be supported by your textbook. Yourpost must also be organized using APA style headings as outlined in theAshford Writing Center.

2-Income and social class are two factors that greatly influence consumerbehavior. Based on your reading in Chapter 12, define the concept ofconsumer confidence, and explain how it influences consumer behavior.Then, explain why a person’s social class may not change when he or sheearns more money. Your initial post must be a minimum of 300 words andbe supported by your textbook. Your post must also be organized usingAPA style headings as outlined in the Ashford Writing Center.


Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved from

  • This text is a Constellation™ course digital materials (CDM) title.
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