Consumer Behavior 19

Question Description

1. Discuss the impact of learning and memory on consumer behavior as itrelates to unplanned purchases. Consider the power of variousinfluences, such as brand equity, short-term memory, and pioneer brands.Then, describe at least two examples of marketing strategies thatdemonstrate the effectiveness of this sort of influence on consumerbehavior. Your initial post must be a minimum of 300 words and besupported by your textbook.

2. The direct relationship between consumer needs and motivationshighlights the importance of producers’ being aware of consumermotivation. As discussed in Chapter 4 of your text, marketers areleveraging the power of games to encourage customers to buy more.According to Solomon (2017, p.119), “All organisms, in different ways,are drawn to goals. The closer we are to achieving our goals, the moremotivated we are to keep doing something.” For this discussion, locatean example of gamification in marketing. Include a link to the examplein your post and describe how the game works. Then, discuss how it usesmotivation to influence consumer behavior and how effective you thinkthis strategy is. Finally, describe one other marketing strategy,organization, or product that would benefit from this type ofgamification.Your initial post must be a minimum of 300 words and be supported byyour textbook and at least one professional or academic source.


Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved

from (Links to an external site.)Links to an external site.

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