Consider yourself as Global Manager Marketing for one of the following companies:
www.walmart.com, www.target.com, www.macys.com, www.zappos.com, www.etsy.com, www.costco.com, www.6pm.com online merchandiser. At present the company you’ll choose is doing business in the USA and wants to enter in gulf region online market. ( You can discuss other options with your instructors)
Develop a detail strategy on the following:
Remembergulf countries are well positioned to experience the eCommerce expansion due to their high internet penetration and the fast-growing number of tablets, smartphones, and computers. Moreover, the market potential in the Gulf countries is attracting a growing number of online business players which make it a very competitor market.
Project report structure:
1.Introduction: Background or introduction to state what the report is about. You have to give the reader an overview of the whole report.
2.Main Body of the report: Include your main work. End of Week 12
4.References: Use APA style.
5.Presentation: You have to prepare for the presentation include your project summary and description.
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