1.Excessive length (submission format limit this length to 4+1 pages).
2.Analysis of US exports specific to your product is not included in the report as required by the Final exam assignment. Instead, you went right to the commercial market reports, however informative and authoritative. These reports do not sufficiently take into consideration US outward oriented exports (part of the assignment) and instead discuss market dynamics in country-neutral fashion.
3.Out of nowhere, North Korean market is included in your analysis. This needs to be explained and justified.
4.Your recommendation contain two target markets, not one to be examined in detail.
5.I would argue that HK might not be a good market destination for your chosen product: it is designated for African American consumers and, while there are a few of them in HK, this consumer group is limited in size. Same with Japan (97% of the Japan’s population are ethnic Japanese).
6.Recommending a Swiss-based global partner who has an affiliate in Asia is a weakness.
7.Contact information for a partner in the target country/market is missing in the report.
3 days ago
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