You are a management consultant who has been commissioned by an organization to produce a report on the conditions necessary to successfully implement a global business strategy plan. The organization has recently identified extensive changes in technology and business dynamics in the markets it serves (you select a country for your scenario), and the organization’s plan is to enter a “new” country (you must select a country different from the one in which you reside).
The senior management team wants you to assess its current strategy and to produce a realistic strategy and development plan for entering the new market.
The strategy will be based on your review of the organization’s industry, product, or service, and it must be supported by your findings from research of relevant theories and models.
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