Company S External Analysis Pestel

Question Description

Assignment # 1 (10%)


INTRODUCTION (answers the questions – Who are we? What do we do?)

Give a brief company overview including the:

1 Current Mission

2 Current Vision

3 Current Strategic Objectives & Financial objectives

Analyze these components against the criteria that determine a good vision and

mission. Conduct a SMART analysis of the strategic objectives. (Analysis criteria

provided in class lecture notes)

EXTERNAL ANALYSIS (answers the questions – Where are we now?)

v External environmental scan

o PESTEL analysis (this can be done is a chart / table format with 2-3 trends per

macro-environmental segment)

– Political

– Economic

– Socio-cultural/Demographic

– Technology

– Ecological

– Legal/Regulatory

v Select three macro-environmental trends from your above analysis (no more than one

trend per category) that will affect your company’s strategic direction, complete a brief

discussion of each explaining the impact it will have on the company.

v Identify a minimum of 3 Key Industry Pressures (KIP) that are currently affecting the

industry your company operates in. Complete a competitive analysis on your industry

that takes into consideration the impact of each KIP on each of the 5 forces (note: some

KIPs may not impact some forces but you should indicate why this is so).

o Competitive / Industry Analysis – Porter’s Five Forces

– Industry Rivalry

– Threat of New Entrants

– Threat of Substitutes

– Bargaining Power of Buyers

– Bargaining Power of Suppliers

This assignment should be no more than 5-7 pages in length not including appendices

cover page, etc. It should be single-spaced in business report style and use APA format

for in-text citations and referencing.

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