Assignment # 1 (10%)
THE COMPANY IS [ PetSmart ]
INTRODUCTION (answers the questions – Who are we? What do we do?)
Give a brief company overview including the:
1 Current Mission
2 Current Vision
3 Current Strategic Objectives & Financial objectives
Analyze these components against the criteria that determine a good vision and
mission. Conduct a SMART analysis of the strategic objectives. (Analysis criteria
provided in class lecture notes)
EXTERNAL ANALYSIS (answers the questions – Where are we now?)
v External environmental scan
o PESTEL analysis (this can be done is a chart / table format with 2-3 trends per
v Select three macro-environmental trends from your above analysis (no more than one
trend per category) that will affect your company’s strategic direction, complete a brief
discussion of each explaining the impact it will have on the company.
v Identify a minimum of 3 Key Industry Pressures (KIP) that are currently affecting the
industry your company operates in. Complete a competitive analysis on your industry
that takes into consideration the impact of each KIP on each of the 5 forces (note: some
KIPs may not impact some forces but you should indicate why this is so).
o Competitive / Industry Analysis – Porter’s Five Forces
– Industry Rivalry
– Threat of New Entrants
– Threat of Substitutes
– Bargaining Power of Buyers
– Bargaining Power of Suppliers
This assignment should be no more than 5-7 pages in length not including appendices
cover page, etc. It should be single-spaced in business report style and use APA format
for in-text citations and referencing.
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