Comolete 3 Business Disc Posts

Question Description

1:

  1. Select a brand that most are not so familiar with (e.g. avoid brands that are popular or in the news and social media constantly). What are the key product features or qualities that define the brand? Discuss the brands personality.
  2. For the brand selected in the previous question, introduce a new brand association and how it could add to the products value.
  3. Continuing with the brand selected in question #1; introduce a brand extension that would fit within the product line.
  4. View the product life cycle below and provide an example of a product for each stage. For the product you selected in the growth stage, describe how you could improve it.

2:

  1. What are the kinds of purchases for which you’ll “spare no expense”? What kinds of purchases do you want to buy spending as little as possible? What are the major differences between these two categories that drive your attitude regarding price?
  2. Go online and compare three franchises (e.g., franchise.org, americasbestfranchsies.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise?

3:

  1. for discussion) and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement). Out of the four types, suggest how one of the other methods could be effective providing details.
  2. Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting:

-Older people?

-Kids?

-Wealthy people?

-What celebrity should endorse your brand? Why?

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