Target Market: Louis Vuitton
• Describe your typical customer in terms of demographics, psychographics, income lifestyle, etc. Create a “persona” for your target customer.
• What is the size of your target population in the area you are going to open your business? (reference census.gov, etc)
Relevant Concepts: Explain why this “topic” is important to the success of a business. Select at least one reference from the textbook that supports your argument. You may also use outside references/citations in addition to the one required citation from the textbook.
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