Watch these three videos and the one companion article. They are about three highly publicized incidents where actions by employees forced each company to take a drastic and unusual action. As you watch, think about the ethics of what is happening. Then in 1-2 sentences per number, answer the questions. Spelling and grammar count.
There is no right or wrong answer. There is only a complete answer that is supported by a reference to the text. Each question is worth 2 points with 2 points for spelling and grammar.
https://www.cbsnews.com/live/video/20180529174120-starbucks-temporarily-shutting-down-thousands-of-stores-for-racial-bias-training-for-employees/?ftag=CNM15cf32c (Links to an external site.)Links to an external site.
https://www.cbsnews.com/video/abc-cancels-roseanne-after-racist-tweet/ (Links to an external site.)Links to an external site.
http://sentium.com/a-public-relations-disaster-how-saving-1200-cost-united-airlines-10772839-negative-views-on-youtube/ (Links to an external site.)Links to an external site.
https://www.youtube.com/watch?v=5YGc4zOqozo (Links to an external site.)Links to an external site.
1. Review the text on Setting the Right Ethical Tone and Corporate Social Responsibility. Is there a group of people who you believe will be significantly impacted by the decision made in the Barr incident? Who are they and what are the consequences they will face because of management’s decision?
2. Look at the Starbucks case and, referring to the same text pages, do you think the company is proceeding in an ethical way? Explain?
3. Look at the United Breaks Guitars case. Which company in this case exhibited ethical behavior? Explain?
4. Think about the Approaches to Ethical Reasoning, Duty-Based Ethics and Outcome Based Ethics. Which approach do you think the management of Starbucks used when implementing their diversity training? Which approach did the management of Disney and ABC use? Which approach by the ethical company in the United case? Explain?
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