International Marketing Strategy of Coca-Cola
Watch the two videos on Coca-Cola’s global marketing strategy, below.
Then, based on the videos and your readings in Chapters 5 and 6, explain what these international marketing campaigns reveal about Coca-Cola’s international marketing strategy. In addition, describe how they accommodate the aspects of culture and political environment.
Your initial post must be a minimum of 300 words, and be supported by at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
|Cultural Norms, Fair & Lovely, and Advertising (Case 2 -2) Part 1|
Read Case 2-2, Cultural Norms, Fair & Lovely, and Advertising. Then, address the following questions.
Your initial post must be a minimum of 300 words, and be supported by the textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://www.vitalsource.com
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