I have an assignment which read the Brand Relationship Spectrum article from the course pack and answer the following questions.
Explain the house of brands and branded house concepts and illustrate using branding examples not mentioned in the article.
Where does your company (currently work for or would like to) fall on the spectrum?
Identify 2 examples of brands that are potentially master brands and explain why.
Please read the “Note on Case Analysis” is on attachment for instructions on how to do case report.
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