Brand Marketing Brand Audit Project

Question Description

  • Section II – BRAND EXPLORATORY (15%):Uncovers brand knowledge structures for the core brand as well as its competitors.Provide detailed information as to how consumers perceive the brand; awareness, favorability & uniqueness of associations.Uncover the knowledge structures for the core brand as well as its competitors
    • Brand Associations: what consumers think of the brand and its corresponding product category; create a Mental Map for your brand (example p. 151 of text; handout example)
    • Brand positioning analysis: create positioning statement & positioning map relative to competition (see pages 6 & 7 of this guide).
    • What are the overall consumer perceptions vs. competition?
    • Brand mantra – does one exist? If not able to be found (usually the case) what would you recommend (see text & week 3 class handout).Typically, a mantra is not a company slogan.


      • Discuss your team’s ideas & recommended strategy to reinforce or revitalize the brand into the future; what is your rationale; why will your idea(s) enhance the future equity of the brand
      • What possible relationships may be formed among the firm’s products to create or capture opportunities realized in the SWOT analysis?
      • Will you need to make any adjustments to the brand’s portfolio?
      • How will your recommendations enhance consumer awareness and image associations of the brand?
      • Are your recommendations consistent with your brand’s mantra?
Get 20% Discount on The assignment
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on The Assignment

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

EssayBrill has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At EssayBrill, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.