Brand Management Part 1

Question Description

Purpose of Assignment

The purpose of this assignment is to help you create and maintain a brand image that appropriately reflects your small business.

Assignment Steps

Write a 1,050-word paper in which you address the following:

  • Answer the following questions:
    • What makes your product or service unique?
    • What is your market niche?
    • How would you describe your company?
    • How strong will your presence be on social media?
  • Outline the perception that you want consumers to have about your brand when they first see it, and explain your reasoning.
  • State the top three specific challenges to your business.
  • Describe how you plan on meeting and exceeding potential challenges to the creation of a good brand for your business.
  • Explain how your closest competitor’s brands are similar or different.
  • Evaluate how effective your brand is against your competitor’s brands through an analysis of strengths and weaknesses.
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